Jinghao Li has lived all his life in Guangzhou. He inherited his mother's tailoring skills, and started his own clothing brand with her support. Like China itself, his story is one of traditional values rapidly merging with new ideas.
"I learnt a lot about fashion design from my mother...
And she instilled a love of this craft in me.
Her tailoring technique is very traditional.
But she is innovative and is open and accepting of new ideas.
I use a combination of traditional techniques and innovative technology to create my designs.
The support that my family gives me is my driving force.
Regardless of what happens...
They will always encourage and support me."